Guides for building your career and your online identity
Plain-language, practical guides for job seekers, students, creators, freelancers and government exam aspirants. Written by the Pehchan editorial team.
The Complete Guide to ATS-Compliant Resumes for Global Tech Roles
How automated tracking systems parse resumes, formatting errors that trigger rejections, and the CAR formula for strong bullet points.
Digital Identity Architecture: How Professionals Own Their Brand Online
Why platform dependency is a risk for creators and consultants, and how to build one identity hub that survives algorithm changes.
From Profile View to Client: The Link Funnel Playbook
Reduce choice overload on your link-in-bio and structure clear calls to action that convert visitors into leads.
The Creator's Guide to Audience Analytics and First-Party Traffic
Look beyond vanity counts: click-through rate, drop-off, story completion and first-party attribution explained.
How to Write a Resume Summary That Gets Read (With Examples)
A resume summary is the first thing a recruiter reads. Learn a simple three-part formula, see before-and-after examples and avoid the most common mistakes.
Resume Action Verbs and Bullet Points: How to Describe Your Work Clearly
Strong resume bullets start with an action and end with a result. This guide explains how to write them, which verbs to use by job type and what to avoid.
Resume for Freshers: What to Write When You Have No Work Experience
No job history yet? Learn how freshers can build a clear one-page resume using education, projects, internships, skills and activities.
LinkedIn Profile Checklist: 12 Things to Fix Before You Apply for Jobs
A practical checklist for improving your LinkedIn profile: photo, headline, About section, experience, skills, links and privacy settings.
How to Write a Cover Letter: A Simple Format That Works
Not sure what to put in a cover letter? Follow this four-paragraph structure, see what to avoid and learn when a cover letter is worth sending.
A 7-Day Interview Preparation Plan for Beginners
A realistic week-long plan for preparing for a job interview: research, common questions, stories from your experience, practice and the day-before checklist.
How to Read a Government Recruitment Notification Step by Step
Learn how to read an official job notification carefully: eligibility, dates, fees, documents, selection stages and the mistakes that lead to rejected applications.
Online Application Form Mistakes to Avoid (Government and Job Portals)
A checklist of common mistakes in online application forms, from spelling of names to photo size and payment errors, and how to avoid each one.
How to Build a Realistic Study Plan for a Government Exam
A step-by-step method for planning government exam preparation: syllabus mapping, weekly schedules, revision cycles, mock tests and managing time with a job or college.
How to Organise Your Documents for Job and Exam Applications
A safe, simple system for scanning, naming, storing and updating the certificates, photos and files you need for applications, without exposing sensitive details.
How to Write an Instagram Bio That Turns Visitors into Followers and Clients
A clear formula for writing a short social media bio: who you help, what you offer, proof and one call to action, with examples for creators, freelancers and small businesses.
What to Put in a Creator Media Kit (and How to Make One for Free)
A media kit helps brands understand your audience and offers. Learn what to include, how to present your stats honestly and how to keep it updated.
How to Pitch Brands as a Small Creator: Email Structure and Follow-ups
You do not need a huge audience to work with brands. Learn how to choose the right brands, write a short pitch email and follow up politely.
How to Plan a Content Calendar for Social Media (Beginner Template)
A content calendar keeps you consistent without burnout. Learn how to choose themes, schedule posts and review results, with a simple weekly template.
How to Turn Social Media Followers into an Email List
Social platforms can change reach overnight. Learn why creators build email lists, what to offer, how to collect emails responsibly and how to write your first newsletter.
Skills College Students Should Build Before Graduation
Beyond marks: communication, digital tools, teamwork, money basics and a small portfolio. A semester-by-semester plan for building skills employers look for.
How Students Can Build a GitHub Profile That Recruiters Respect
A tidy GitHub profile shows how you work. Learn which repositories to keep, how to write a README, how to commit properly and what to avoid.
A Simple Case Study Template for Your Portfolio Projects
Turn any project into a clear story with this five-part case study template. Works for design, development, marketing, writing and business students.
Scholarship Application Tips: How to Prepare a Strong, Honest Application
Practical advice on finding genuine scholarships, avoiding scams, organising documents, writing a personal statement and meeting deadlines.
How to Build a Freelancer Profile That Wins Clients
Clients decide quickly. Learn how freelancers can present services, samples, pricing signals, testimonials and contact options in a clear, trustworthy profile.
How to Price Your Freelance Services Without Guessing
Understand your costs, choose between hourly, project and retainer pricing, avoid underpricing and explain your rates confidently to clients.
Digital Business Card for Small Shops: What to Include and How to Share It
Local shops, clinics, tutors and service providers can use a digital card instead of printing. Learn what to include and how to share it by QR code and WhatsApp.
How to Ask for Testimonials and Use Them Ethically
Learn when and how to ask clients for reviews, what questions to use, how to display testimonials and the rules of honesty and consent.
Online Privacy for Public Profiles: What to Share and What to Keep Private
If you share your work online, you also share information about yourself. Learn which details to keep private, how to set up safer accounts and how to spot scams.
How to Choose a Username and Brand Name That Last
A good username is easy to say, spell and remember. Learn how to check availability, avoid trademark trouble and keep it consistent across platforms.
How to Write a Resume for Government Job Applications in India
A practical guide to building a clear, accurate resume for Indian government and public-sector applications: what to include, what to leave out, and how to keep it consistent with your documents.
Link in Bio for Creators: How to Build a Page People Actually Click
How creators can structure a link-in-bio page: what to put first, how many links to show, how to name them, and how to measure what works.
Build a Student Portfolio That Helps You Get Your First Internship
A step-by-step plan for students to build a small, honest portfolio: choosing projects, writing short case studies, presenting skills and sharing one link with recruiters.
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